I don’t get very excited about the Oscars I’m afraid. It’s all a bit GMTV for me, but this year there’s been an interesting winner in the short films category. Logorama is a 15 minute film by H5 including a mind-boggling array of (mainly American) logos used in some really clever ways. Watch the trailer above to get the idea.
Apparently it took 6 years to create, I wonder how many of the companies they were using rebranded during that time…
There’s been a bit of a row online about it, as the entire film (which I’ve chosen not to show here) was leaked and – wait for it – the film makers did not have legal permission from all the companies whose logos they’ve used, to, er, use them. People hosting the entire film, or uploading it to youTube etc are getting slapped on the wrists as we speak, but that seems a bit hypocritical – If the film makers didn’t respect the rights of the logo owners, then they can hardly complain if people don’t respect their own intellectual property in turn.
Anyway, let’s all just be friends. If you want to watch the whole thing, it’s available on iTunes, or through some tactical Googling.
